A Lender? Or a Friend?

You've got a friend in us. Seriously. We want to help you. We want to make your life easier. We want to help you achieve your goals. And we don't want to take advantage of you. At LendDirect, we aim to create a positive experience for each and every one of our Customers. We treat you the way we want to be treated – like a friend.

We want your personal information to be secure, so we offer a private loan booth for you to apply at a branch. We want you to be covered in unforeseen events, so we offer optional loan protection to cover you and your family. We want you to have access to your funds when you need them, so we offer no-fee cash advances.

When you're ready for a new friend – er – to apply for a personal line of credit, we hope that we will be at the top of your list. LendDirect is there for you.

LendDirect and Your Community

Locally referred to as "The Royal City," Guelph is named after the British Royal Family. LendDirect is proud to be a part of your community and your beautiful city. Known for its dynamic culture and high standard of living, Guelph sits just 28 kilometers west of Downtown Toronto. Guelph is consistently rated as one of Canada's best places to live due to its clean environment and relatively low crime rates.

Exploring the heart of the city is a stunning journey filled with limestone architecture and various Victorian era buildings that date back to the mid 1800's.

Ready to Get Started?

Get a head start by filling out a short form online. This allows us to expedite the process and get you in and out of our branch even faster! Unless you want to stick around for a cup of coffee on us.