Get to Know LendDirect
In 2016, we had a dream to bring Canadians dependable personal loans without the staunchness of a traditional brick and mortar. We saw a need that wasn't being met by banks, and decided things needed to change. That’s how we got to LendDirect. We offer personal loans with a personal touch because money is, well, personal. We believe that every person should be looked at as a human being instead of just a credit score. We are dedicated to doing everything we can to help those looking to stretch their income or overcome financial hurdles.
Our personal lines of credit provide what so many hard-working Canadians are looking for, but that so few financial institutions are offering them. With a line of credit from LendDirect, you could get the funds you need to help pay for expenses - either small, large or anywhere in between - and continue to pay for them, up to your approved credit limit. You can apply with LendDirect either online or at a branch near you. Whenever you find yourself looking for a personal loan, rest assured that LendDirect is there for you.
The LendDirect Values
Lenders with Heart
We pride ourselves on serving our Customers for the lifetime of their loan, including the different life changes experienced throughout this time. We understand that life throws curve balls and unexpected circumstances at us every day, which can leave us feeling pretty uneasy about large financial commitments like a loan. We wanted a way to be able to provide for our Customers in a way many other lenders aren't, and that's why we offer a Loan Protection Plan. With Loan Protection you know your loan payments will be covered, even when abrupt changes and hurdles pop up. Optional Loan Protection helps you insure your loan so you can ensure that you and your family are covered in case of emergencies like unemployment, accidents, critical illnesses or loss of life.